Kylian Mbappé leaves Nike after 20 years to sign boot deal with Swiss brand On
France captain also becomes a shareholder in company‘We have a shared dream, and this is only the beginning’Kylian Mbappé has ended a 20-year association with Nike to sign a boot deal with the Swiss challenger company On.The sports and leisure…
WAF Context
Kylian Mbappé has terminated a 20-year partnership with Nike to sign a boot deal with Swiss sportswear company On. The France captain has also taken a shareholder stake in On, which is expanding into football after previously focusing on running and tennis. Mbappé stated the partnership represents a shared vision with significant growth potential.
What we know
- Mbappé ended two decades with Nike to join On, a Swiss sports brand.
- The deal includes a shareholder position for Mbappé within the company.
- On is launching a new football division as part of this partnership.
Why it matters
This signals a major shift in football boot sponsorships, with an established challenger brand entering the market with a marquee signing. Mbappé's equity stake suggests deeper strategic alignment than traditional endorsement deals, indicating confidence in On's football ambitions.
